Fair Trade USA
What important strategic shifts did Fair Trade USA make over its history, including in more recent years? What key pressures did Fair Trade USA face, and continue to face in recent years?
Should Fair Trade USA offer its supply chain assessment without requiring companies to use its label? Or should it insist on certifying only companies that use its label (either for products or ingredients)? Explain your reasoning.
What other important key issues should Fair Trade USA consider toward it’s future success?